In the very first episode of Mad Men, Joan is showing Peggy around Sterling Cooper on her first day of work. She whips off the cover of a shiny 1961 IBM Selectric and assures Peggy that she shouldn’t be intimidated by the technology; it was designed so that even a woman can use it.
There’s a formidable typewriter in my office, too. It was the pride and joy of the previous librarian, who didn’t embrace computers. It really is the top of the line of the technology, going about as far as they went before word processing came into being. It has all kinds self-corrections and electronic tabs and other ineffable wonders. Some of the students are scared of it. It intimidates me a little bit, too.
However, I needed some spine labels. Since nobody ever used the library program to create spine labels, there is no label stock, and right now there isn’t $50-odd in the budget to buy some. I did find a drawer full of these little half-sheet things, though.
So I typed spine labels. One of my student helpers was intrigued by the machine, and I got her to do several of them, which she did perfectly, although she threw in a few like this:
Joey
l/s
Jess
and even some that said:
Jess
wuz
here
which I don’t think Peggy Olsen would have done, even when she was daydreaming about Pete Campbell that first season.![]()
But I did a few dozen, too. I decided to pretend to be one of the secretaries from Mad Men, plucky and determined to master that new technology. I would have to be Joan, I mean, everybody wants to be Joan, right? She’s so cool and competent and drop dead gorgeous. I must have been doing it convincingly, because before I got done, there were a couple of people, attracted by the rhythmic clacking, standing around watching me go.
It was a challenge. I don’t know how to set the tabs. Typewriting is not fluid like computer writing, where you can delete, undo, redo, backspace, cut, copy, move. With a typewriter you have to nail it or start over. Fortunately with spine labels, you only have to get a few letters and numbers right at a time. I’m not sure I’m its mistress enough to type an entire letter flawlessly. I’d have to go really slowly, for one thing. Words wouldn’t flow out like endless rain into a paper cup, and I’d forget what I was going to say before I got there. I can’t imagine how Jack Kerouac managed to bang out On the Road.
Still I have to admit that a typewriter is useful for putting type in certain places, like forms and labels. I liked the feeling of being the competent professional at the dashboard of this behemoth. I loved the connection with the women who built this library. Librarians are supposed to embrace technology, right? I’m working on it.
I took up tickets at a basketball game the other night. Despite sleet, there was a fair-sized crowd.


